Global Media Support for a fast-growing European Healthcare client
Client: Karo Healthcare
Leading European Healthcare company, offering a wide portfolio of everyday healthcare products, including over-the-counter medications, supplements, and other consumer health items.
Challenge
Media Agency Search and Selection,
onboard the successful agency, and
establish best-in-class media and communications planning across all their markets.
Services provided
Marketing and media training
Approach
“Our partnership over the last three years with Bryony has been transformative for our global media operations at Karo Healthcare.
Her expertise was instrumental in delivering smooth agency pitch processes for both our consumer and HCP media agencies; ensuring transparency, efficiency and alignment with our strategic goals, both at a corporate level and for each of our core categories.
Bryony also provided strategic and operational oversight of our ongoing agency relationships. She was able to cement best practice media planning by:
establishing key effectiveness principles to ensure a consistent and rigorous planning approach across multiple markets,
foster accountability at the agency through an improved KPI measurement framework, and
offer invaluable support to ensure agency performance matched our business needs, on a dynamic and evolving basis.
Lastly, Bryony has brought media thought-leadership, partnering with me in the build of a future-fit media operating model, blending in-house and agency capabilities.
Bryony’s contributions have been fundamental and made a lasting impact on both our media function and, more broadly, on how we grow our brands at Karo. She’s been central to the step up in our global brand performance, brand consistency, efficiency and effectiveness.”
Anna Hale
Chief Marketing Officer, Karo Healthcare
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