Developing in-house marketing excellence
Client: ANZ
Leading financial services company across Australia and New Zealand, offering both consumer and B2B solutions.
Challenge
Support internal marketing teams to evaluate agency media responses and ensure best-in-class communications plans.
Services provided
Marketing and media training
Approach
As part of our client’s Brand Academy – a capability-building programme designed to upskill their marketing teams – we developed an end-to-end media planning process grounded in global best practice.
With their marketing and media principles at its heart, it has been designed to work seamlessly with their creative development approach, from brief writing to campaign measurement and optimisation.
It ensures that both marketers and agencies are clear on how to evaluate agency deliverables and approvals needed to achieve efficient and effective communications.
Shared via a series of:
in-market and virtual workshops, with online support,
in-depth collateral for success, and
adoption across the business.
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